A recent report found the following 5 issues to be the top challenges facing retailers in the Omni-Channel Market:
1. Retailers do not have a single view of the customer across all channels
2. Inventory and order management are not integrated across all channels
3. Store systems are too difficult to change and adapt to an omni-channel strategy
4. Mismatches metrics and incentives slow acceptance
5. Retailers IT systems were not designed to incorporate customer insight across all channels.
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Getting customres and building loyalty is about relationship building and branding. The relationship is the essence that embodies the brand. Being creative is the key to creating customer relationships that will keep inspire them to come back and do morer business with you well into the future. This creativity can simultaneously be used to incentivize your customers to promote your brand because they genuinely value the service you bring to the table.
OmniChannel Commerce is the future of eCommerce, and it is here today. eCommerce is to simple of a term, failing to describe the real landscape of selling physical products in our digitized marketplace. Even if you are not a huge company, you are competing in an omni-channel environment, otherwise known as a multi-channel market. This can become a very dynamic landscape with lots of moving parts. In simple terms, omni-channel refers to the combination of ‘sales channels’ that include (but are not limited to): eCommerce websites, marketplaces (ebay, amazon, buy.com, google shopping, facbeook etc), physical storefronts (POS), phone/direct, mobile point-of-sale, affiliate selling / sales reps, and so forth. OmniChannel Commerce is the landscape of sales channels, fulfillment channels, and all the bits of data inbetween.
Further documentation is in Progress...