OVERALL BUSINESS CHALLENGE
Cotton Creations website presence was limited to a single channel of distribution. After completing a strategic assessment of the entire market for tie-dye garments, the company identified three distinct business channels to drive its future growth. Additionally, the company is pursuing an aggressive strategy to move its entire IT infrastructure to the cloud. The solution was found with Silver Earth's Omni Channel Commerce that leveraged a number of innovative solutions that only Kerrs could uniquely deliver.
"I was having a difficult time finding an eCommerce platform that had the ability to support both a B2B manufacturing/wholesale business and B2C. There were all kinds of B2C platforms available, however, none of them could support our wholesale business requirements. Silver Earth's OmniChannel truly supports Multi-Channel selling." ~Tim Tousignant, President and Owner.
Finding a single eCommerce platform that could not only support the two B2C channels but also support the single B2B channel as well. The B2B channel requirements were complicated by two distinct challenges.
- The company’s base products were offered in 17 different garment styles with multiple sizes that varied from garment style to garment style. This presented a complex SKU system.
- The pricing structure was volume based. Simply put, the more a customer ordered, the lower the price they would receive.
Cotton Creations wanted a tool to manage its primary customer relationships with a cloud-based platform that could easily integrate aggregated sales and accounts receivable information within Quick Books. Exporting customer orders including product codes and sizes was cumbersome. There was a need to drive the company’s ERP manufacturing system in a streamlines fashion. The current platform was not addressing the ability to easily update product content or other key information utilized by CC’s customers.